In this article, we will discuss how to create a topic cluster using AI, especially using ChatGPT. Yes, you can use the free version of ChatGPT to easily create a topic cluster.
What is a topic cluster or content cluster?
Topic cluster or content cluster is a group of webpages used to establish authority around a particular subject, particularly in the eyes of search engine. Each cluster will have one pillar page which will be the main page that will discuss the overview of a chosen topic.
For example, our main topic or keyword that we found after keyword research is: ‘travel guide to Thailand. So, our pillar page will be ‘Travel guide to Thailand’.
So, our cluster pages can be like the following:
- Best hotels in Thailand
- Thailand restaurants
- Packing list for Thailand tour
- Budgeting for Thailand
- Visa process of Thailand
- Best time to visit Thailand
- Treatment in Thailand
We have to establish 2-way links with the pillar page.
Steps to create a topic cluster using ChatGPT
We can create this topic cluster using chatGPT. To do this, perform the following steps:
- Login to your free chatGPT account from https://chatgpt.com/
- Write the following message to ChatGPT for your chosen pillar page:
- Write me a topic cluster for the topic “Travel guide to Thailand”
- Submit
Cluster pages created by the AI tool ChatGPT
So, ChatGPT now provided the following cluster pages for our topic:
- Top Tourist Attractions in Thailand
- Best Beaches in Thailand
- Thailand Travel Itineraries for Every Type of Traveler
- What to Eat in Thailand: A Food Lover’s Guide
- When to Visit Thailand: Best Time to Travel
- Thailand’s Cultural Etiquette and Traditions
- Getting Around Thailand: Transportation Guide
- Where to Stay in Thailand: Hotels, Hostels, and Resorts
- Adventure Activities in Thailand
- Thailand for Digital Nomads: A Remote Worker’s Guide
- Visa and Travel Requirements for Thailand
- Thailand’s Hidden Gems: Exploring Beyond the Tourist Trail
You can see that the ChatGPT free version has given us 12 cluster page ideas on which we can write content. The titles provided by ChatGPT also look SEO-friendly. So, we can use these sub-topics and add our own to create a strong pillar page. Lastly, we have to link each cluster page with the pillar page. We can also interlink the cluster pages.
Now, write quality content on these cluster pages.
What is the benefit of creating a topic cluster?
The topic cluster will help to achieve EEAT
Topic clusters will help us to rank our page better. Because Google prioritizes contents that follow the EEAT criteria. EEAT stands for:
- E: Experience
- E: Expertise
- A: Authoritativeness
- T: Trustworthiness
EEAT demonstrates that we are experts in the chosen topic and we have sufficient knowledge and experience. So, our content will provide value to the users, and in return, users will trust us and visit our page again.
Conclusion
Thus, we can create a topic cluster using AI easily. The topic cluster will help us to rank better by meeting the EEAT criteria of search engines like Google.