Digital Marketing

Sales funnel is a popular concept in digital marketing where we can gradually convert a normal visitor to a buyer in several stages. In the following figure, we can see that we have to turn a visitor into a lead. Then we have to convert the lead to an MQL (Market Qualified Lead). MQL is […]

What is a Lead? In marketing, lead is a person or company who is interested to buy a product or service. Lead generation is the process of converting a visitor to a possible customer. When this lead buys the product or service, he becomes a buyer. So, lead is a prospective buyer. A lead will