The possibilities of freelance email marketing are great. So, what is freelancing? Freelancing is a type of job where there is no fixed client, no fixed place, and no fixed time. A freelancer can work from home, restaurant, beside a beach, actually from almost anywhere. In a traditional job, one employee is bound to one boss and reports to one office daily except on the weekends. However, a freelancer can choose one or more clients to work at his chosen schedule. Freelancing is becoming very popular, especially to enrich one’s experience with real-world jobs with multiple clients. It is also good for starting one’s own business by working for others and later starting his agency or company where he will hire persons to complete the jobs of the clients.
Why is email marketing important in growing a business?
As I have discussed in another post, email marketing is extremely important to grow one’s business. This business can be traditional or digital platform-based or online. For example, in a traditional business, there is a physical shop, company, or industry where they sell or produce products or services. In a digital platform-based business or online business, there is no physical shop or location. In online business, sales or services are provided online. However many businesses have both physical and online presence.
So, for all types of businesses to grow, email marketing is very important. Because with email marketing, it is very easy to reach potential customers and turn them into real customers.
Why are freelance email marketing jobs popular?
Every business needs different types of marketing to grow. These marketing types include traditional and digital marketing. Within digital marketing, email marketing holds an important place. Because every person who has a smartphone, must have an email to connect with Google play store and Apple’s app store. Therefore, using email marketing, more customers can be reached than any other types of marketing.
Email marketing is getting popular in freelancing because it is an effective approach for marketing. It can help any type of business to grow. Since every business needs marketing, the demand of email marketing is also increasing. Therefore, the demand of freelancers, who are expert in email marketing, is also increasing.
Can I do freelancing with email marketing?
Yes, of course. You can do freelancing with email marketing. To do freelancing, one has to first choose a field that has the following characteristics:
- It has a high demand
- It has less competition
Email marketing is a type of freelancing job which is of high demand and also has less competition. We can verify that it has less competition than others by visiting the freelancing marketplaces. There are several freelancing marketplaces where one can do email marketing. For example, one of the popular marketplaces is fiverr.com where we can easily find the competition by finding the number of experts in email marketing.
How to verify the number of experts in email marketing on fiverr.com?
To verify the number of experts in email marketing in fiverr, go to https://www.fiverr.com/. Then search “email marketing” in the home page of fiverr. We will see a similar result which is shown in Fig. 1.
Figure 1: Search result of “email marketing” in fiverr.com
Here, it is shown that there are around 6,500 experts in email marketing. This number is very low compared to Graphics design, logo design, video editing, app development, web development, data entry, etc. where each of these jobs has more than 20,000 experts.
What are the best tools for email marketing?
There are many tools for email marketing. But mostly, two tools are mainly used by the clients. These are Mailchimp and Klaviyo. If we refine our search results in Fiverr.com when searching “email marketing” under ‘Service options’, we can see that from 6,500 email marketing experts, around 3,500 use Mailchimp and 3,000 use Klaviyo (Fig. 2).
Figure 2: Number of freelancers working in Mailchimp and Klaviyo in fiverr.com
If we search other marketplaces, for example, upwork.com, we can see almost similar results.
What is the working rate on Fiverr.com for email marketing freelancers?
If you search fiverr.com for email marketing, you can see that the average price starts from USD 20. Every gig (in fiverr, freelancers create profiles which are called gigs) has three types of services: Basic, Standard and Premium. The average rate of Premium service is USD 150. Therefore, the working rate is not very low.
So, if a seller has completed 200 orders with an average rate of $50, he has already earned $10,000. If we deduct the service fees (5.5% + $3 for orders less than $100) from Fiverr, he will receive approximately $8,200. Because if an order is $30, service fees will be $1.65. Since the order amount is less than $30, an additional fee of $3 will be deducted. So, there will be a total of $4.65 service fee for the $30 order. So, the total service fee is around 16% (30×0.16 = 4.80).
Can we use email marketing for our businesses to grow?
Definitely yes. If we learn email marketing, we can apply it to our own business besides freelancing. Besides, email marketing is a very easy task that does not require any programming knowledge. So anyone having basic computer skills can do email marketing for his own business or other businesses as a freelancer.
So, learn email marketing for freelancing or your own business.