Growing an email list is an important step in email marketing. It is a collection of email addresses stored in a google sheet or Microsoft excel. It may contain other information like name, mobile number, etc. Without this, we cannot do email marketing. So, we have to collect addresses of possible customers or leads. We can do it ourselves or we can hire freelancers or contact any marketing agency. If we want to collect the email addresses ourselves, we can do it in several ways which are described below.
How can we collect and grow Email list?
- Popup Form: We can use popup form in our website for collecting email in exchange for an offer. This offer can be an eBook, a discount, coupon code, etc. But we should not overuse the popup form. For example, if a user cancels the popup and the popup appears again and the loop continues, then it will discourage the user to visit the page.
- Newsletter: We can use newsletter subscription to collect emails.When the users subscribe to our newsletter, we can later use these email addresses for email marketing. We can use different tools to automate this process.
- Signup Campaign: A company can purchase a collection of emails and send different campaigns through email for lead generation.
- Giveaway: We can offer different rewards (e.g., coupon code, gifts, etc.) in exchange of email sign up, which is mentioned earlier.
- Referral Program: We can also collect leads by providing referral links.
- Workshop/ Webinar/ Event: A company can arrange a workshop or webinar or an event. Then they can collect the information of the customers.
If we can have a long collection of customer emails, we can try different types of email marketing strategies to convert them as buyers. So, growing a list is very important in email marketing as well as in digital marketing.