There are various types of sales emails to customers that can be used for digital marketing, especially in email marketing. These types of sales emails are used to convert a normal visitor to a customer. But before that, we need an email address. So, what is an email? Email means Electronic Mail. It has two parties: one is sender and the other is receiver. So, how can we get an email address? We can get an email address in two ways:
- Free Platforms: We can get free email addresses from Google’s gmail, Yahoo’s yahoo mail. For example, myname@gmail.com.
- Paid Platforms: We can get this type of email address from an organization if we work in that organization. Or we can purchase a hosting and domain name to get an email address with our domain name at the end. For example: info@digitalbizjournal.com
Parts of an Email Address
An email address has 3 parts. For example, in info@digitalbizjournal.com, it has
- Name: info
- Symbol: @
- Domain name: digitalbizjournal.com
What can be sent using email?
We can send many things using in an email. For example, text, picture, audio, video, documents and clickable contents.
Types of Sales Emails based on the purpose:
Although email has no types, but we can classify them based on the purpose it is sent. For example, personal, business, newsletter, marketing, invitation, notification, follow-up, automated emails, etc. These tpes of sales emails to customers are very important for any marketing to become successful.
Type of sales emails to customers used in email marketing:
The types of sales email to customers in different stages of marketing are:
- Email template: In this email, many things are put together in one place. For example, pictures, audio, video, link, document, etc. are designed in a single email. It can be in different formats, for example, html file and pdf. In Fig. 1, an example of email template is provided.
- Newsletter: Newsletters are usually sent to users who are subscribed to any particular website of a company. It includes different campaigns, promotions, news, updates, etc.
- Social campaign connect: To connect a customer to a business’s social account, this types email are used
- Announcement email: For new products or services, announcement emails are used.
- Seasonal campaign: For offering discounts in different occasions, for example, black Friday, Christmas, seasonal campaign emails are sent.
- Transactional email: These emails are sent to the users after purchasing products or services. It can be sent in different stages of product or service delivery.
- Post-purchase drip campaign: When a customer purchases a product, an email is sent for further offers to establish connection with the customers.
- Behavioral email: Usually emails for registration or sign up, conversion, social activity (to complete transaction, referral programs) fall in this category.
- Survey email: To get feedback from the users, survey email are used.
Figure 1: Sample email template (partial) from beefree.io
So, in email marketing, we use different types of emails based on the business needs.