Email marketing means sending emails to a group of people to promote any product, or service or build a relationship. Email marketing falls under the category of digital marketing. It is a very effective method of digital marketing but at the same time, it is extremely cheap. That is why, email marketing is getting popular among digital marketers. There are many reasons for the importance of email marketing. But in this article, we present the top 14 reasons why email marketing is important in 2025.
Everyone checks emails
Everyone, we mean whoever has a mobile or laptop or tablet or desktop, checks emails. Because it is the most basic form of communication. Besides, nowadays, if you want to use a smartphone, you have to have an email. For example, if you are an Android user, you need a Gmail account to access the Google Play Store. You are an iPhone user, you need an email address to access the App Store. So, for almost every work in this digital AI (Artificial Intelligence) age, you need an email address to communicate or receive important messages. On the other hand, most of the social media sites are blocked in some countries. So, everyone does not use social media. Therefore, email marketing is very important because everyone checks their emails on their mobiles or other devices including laptops, tablets, or desktop computers.
Everyone prefers emails
Everyone checks emails because everyone prefers emails. It is the most convenient way to receive messages that were sent specifically to me. So, we prefer email because we can check emails at our convenient time. Besides, emails will be stored in our mailbox unless we delete them. There are also fewer distractions in emails.
Personalized content
We can send an email based on the needs of a person. If a customer has already bought a product, we can email him about further discounts or coupon codes. If the person has not bought anything yet, we can send him a different email on a set of products. We can send welcome emails, survey emails, feedback emails, promotional emails, and other types of emails based on the person.
Send timely campaigns
If we have a list of emails with us, we can send a product campaign before Father’s day, Mother’s day, Christmas, and New Year. We can also email a person’s birthday if we have the date of birth information of that person.
Reach targeted audience
We can group customers based on their preferences, past buying histories, gender, buying pattern and other criteria. Then we can target those groups and send related emails for the marketing.
Automation
It is very easy to automate email campaigns if we use different tools, for example, Mailchimp and Klaviyo. We can set different conditions to automate our email tasks. Then we can target thousands of people and email them at different times under different circumstances. We can automate this whole thing very easily using these freemium (free + paid) tools.
Two-way communication
Email marketing allows a very effective two-way communication method. When we send an email, the receiving person can email us again which builds a trust between the sender and receiver of emails. Therefore, email marketing produces better results compared to other methods of digital marketing.
Provide customer service
We can reach targeted customers on time and provide personalized content through emails. Therefore, we can provide better customer service through emails.
Built to stay forever
Email started in 1971. So, it has been over 50 years for email communication. Many other technologies for communication were invented and lost in time except email. It is there. Besides, even before email, we used paper-based letters. And these letter-based emails started from around 500 BC. So, email is the most prominent, basic and most trusted form of communication which will stay forever.
Email is easy
Compared to other forms of digital marketing, email marketing is the easiest one. There is no need to learn any programming language to do email marketing. Anyone who can use a browser, can learn and deploy email marketing.
AI friendly
AI (Artificial Intelligence) friendly means that email can be easily written using free AI tools, like ChatGPT. But in other digital marketing strategies, AI can be used but not as easily and completely for the total marketing process. Therefore, email marketing is AI-friendly.
Cheap marketing
Email marketing is the cheapest way among the digital marketing methods. It has the highest ROI (Return on Investment). Besides, sending emails is completely free. But if we want to do Facebook marketing or Google AdWords, we have to spend dollars. But if we have the email list, we can freely send emails as many times as we want.
Summary
So, we don’t need to learn any programming language to do email marketing. We can take the help of the existing tools and software to do email marketing very easily. We can use email marketing to grow our business, especially digital business, very easily and effectively.